Pinterest may look like a platform for DIY crafts and recipe ideas at first glance, but behind its visuals lies a powerful search engine for shoppers. Over the past few years, I’ve used Pinterest marketing to promote a variety of products — and I’ve seen measurable traffic, leads, and even sales come directly from Pins.
In this article, I’ll share my real experience with Pinterest marketing,
including what worked, what didn’t, and how you can use this visual platform to
promote your own products — whether you’re a beginner or scaling an online
business.
📌 Why I Chose Pinterest
to Promote Products
As a marketer and small business owner, I’m
always looking for platforms that offer organic
reach, evergreen content,
and buyer intent. Pinterest
checked all three boxes:
·
It’s not
just social media — it’s a visual
search engine.
·
Pins continue to generate traffic months or even years after posting.
·
Pinterest users actively search with purchase intent (“best skincare for oily
skin,” “budget home office ideas,” etc.)
So I decided to test the waters with a few
product categories and track the results.
🛍️ Products I Promoted
Through Pinterest
Here are the types of products I’ve promoted
through Pinterest marketing:
·
Skincare products (natural, organic)
·
Printable planners and digital downloads
·
Home office decor and accessories
·
Tech gadgets and phone accessories
·
Pinterest marketing services (yes — meta!)
Some were affiliate products, some were my
own, and others were for clients.
🎯 My Pinterest Marketing
Strategy (What I Actually Did)
Rather than randomly pinning products, I
followed a repeatable strategy
focused on:
✅ 1. Creating a Business
Pinterest Account
This gave me access to analytics, rich pins,
and ad tools. I verified my website and optimized my bio with niche keywords.
✅ 2. Setting Up Niche Boards
I created keyword-rich boards that matched my
audience's intent, like:
·
“Morning Skincare Routines”
·
“Home Office Must-Haves”
·
“Digital Planners & Printables”
Each board had a clear description and helped
categorize my products properly.
✅ 3. Designing Eye-Catching Pins
I used Canva
to design scroll-stopping Pins. Here's what I focused on:
·
Tall vertical Pins (1000 x 1500 px)
·
Bold text overlay with clear value (e.g., “Top 5
Anti-Aging Serums”)
·
Branded colors and logo
·
High-quality images
I created multiple Pins for each product to test variations and
styles.
✅ 4. Using SEO-Based Pin
Descriptions
I treated Pinterest like Google. That means:
·
Writing descriptions with relevant keywords
·
Including CTAs like “Click to shop now” or “Save
this guide”
·
Using 3–7 targeted hashtags
Example:
“Looking for budget-friendly home office
ideas? These stylish desks and accessories are perfect for small spaces.
#HomeOfficeDecor #WorkFromHomeStyle #BudgetDecor”
📈 My Results After 30,
60, and 90 Days
I tracked performance using Pinterest Analytics and Google Analytics.
📅 First 30
Days:
·
Average of 2K monthly views
·
200 outbound clicks
·
2 affiliate sales (small but encouraging!)
📅 60 Days In:
·
Reached 8K+
monthly views
·
A Pin promoting skincare products went
semi-viral
·
Received 10+ email subscribers via freebie lead
magnet
📅 After 90
Days:
·
Over 20K
monthly views
·
Regular product traffic from top Pins
·
5–10 weekly outbound clicks to my website/shop
·
One digital product Pin brought in 30+ sales
over time
Lesson:
Pinterest growth is slow at first but snowballs
as you pin consistently and optimize over time.
🚫 What Didn’t Work for
Me
It wasn’t all wins. Some things I tried didn’t
produce great results:
·
Pins without keyword-rich descriptions got
almost no traffic
·
Poorly designed Pins (dark images, too much
text) didn’t perform
·
Promoting too many unrelated product types on
one account led to lower engagement
💡 What I Learned from
Promoting Products on Pinterest
🧠
1. Pinterest is Long-Term, Not Instant
Unlike Instagram or TikTok, Pins take time to
gain traction — but they work like mini
blog posts, bringing traffic for months.
🛠️ 2. SEO is the Secret
Sauce
Pinterest is a search engine. Using keywords
in titles, boards, and descriptions
makes all the difference.
🎯 3. Product Pins Must
Solve a Problem
Don’t just show the product. Show the benefit or result:
·
Instead of: “Face Serum”
·
Try: “Glow-Boosting Vitamin C Serum for Tired
Skin”
📅 4. Consistency Is More
Important Than Frequency
I didn’t pin 30 times a day. I pinned fresh, high-quality content 3–5 times daily
and scheduled it using Tailwind
or Later.
🧰 Tools I Used for Pinterest Product
Promotion
·
Canva
– for creating Pins and templates
·
Tailwind
– for scheduling and analytics
·
Pinterest
Trends – for keyword research
·
Bitly
– for tracking outbound links
·
Google
Analytics – for tracking traffic and sales from Pinterest
🛒 Can You Promote
Products on Pinterest in 2025? Absolutely.
With Pinterest’s growing focus on shopping
features (like Product Pins, Idea Pins, and Shopping Ads), it’s now easier than ever to promote
physical or digital products without being pushy.
Even if you're on a budget, organic Pinterest marketing can bring long-term exposure and qualified traffic — for free.
📌 Final Tips for Product
Promotion on Pinterest
·
Use keywords
naturally in every Pin and board
·
Promote solutions,
not just products
·
Create multiple
Pins for the same product
·
Keep a consistent visual brand style
·
Check your analytics monthly and double down on
what’s working
💬 Final Thoughts
Promoting products on Pinterest has been one
of the most low-cost, high-reward
strategies I’ve used. It takes time, strategy, and creativity — but the results
compound over time.
Whether you're selling digital products,
physical items, or services, Pinterest is a powerful traffic source that shouldn't be ignored.
If you're new, just start small. Create a business
account, post one product with a well-designed Pin, and stay consistent. The
clicks will come!