Pinterest has evolved into a powerful e-commerce marketing platform where businesses can creatively showcase their products and drive sales through visually appealing content. One of the most effective ad formats for product discovery and conversion is the Pinterest Carousel Ad. By combining multiple images into a single Pin, carousel ads allow brands to tell a story, highlight product features, and encourage more interaction from users.
In this blog post, we’ll explore real
examples of Pinterest carousel ads that have helped e-commerce brands boost
visibility and drive sales—and how you can apply similar strategies in your own
marketing.
🔍 What Are Pinterest Carousel Ads?
Pinterest Carousel Ads allow
advertisers to include 2 to 5 swipeable images (called cards) in a
single Pin. Each card can have its own image, title, description, and landing
page URL, making it a versatile and powerful ad format.
Carousel ads are perfect for:
- Showcasing a product collection
- Highlighting different product features or benefits
- Telling a brand or product story
- Driving traffic to multiple pages from one ad
📈 Why Carousel Ads Work for E-commerce
Carousel ads combine storytelling
with product marketing. E-commerce businesses can use them to:
- Increase time spent on the ad
- Improve click-through rates (CTR)
- Offer multiple CTAs in one ad
- Display a broader product range
- Help shoppers visualize product use and value
✅
5 Pinterest Carousel Ad Examples That Drive Sales
1.
Beauty Brand: Multi-Step Skincare Routine
Strategy: A skincare brand created a carousel ad that displayed a 5-step
skincare routine—each card featuring one product in the routine.
Why it works:
- It educates the audience
- Shows how products work together
- Increases average order value by encouraging customers
to buy the full set
Pro Tip: Use each slide to explain the “when” and “why” of each
step, like "Step 1: Cleanse", "Step 2: Tone", etc.
2.
Fashion Retailer: Outfit Styling Carousel
Strategy: A fashion e-commerce store showcased one clothing item
styled in 4 different ways across the carousel slides.
Why it works:
- Helps customers visualize versatility
- Increases perceived value
- Reduces purchase hesitation
Pro Tip: Use lifestyle images to inspire fashion-conscious buyers
and add links to each styled product.
3.
Furniture Store: Room Makeover Series
Strategy: A home decor brand used carousel ads to highlight before-and-after
transformations of rooms, with each card focusing on one furniture item
that made the biggest impact.
Why it works:
- Strong visual storytelling
- Encourages customers to explore more products
- Builds emotional connection
Pro Tip: Add a “Shop the Look” CTA on each card to make it easy for
users to buy what they see.
4.
Jewelry Brand: Product Close-Up & Benefits
Strategy: A jewelry brand showed close-up shots of their product
on the first card and followed it with benefits like hypoallergenic,
handmade, sustainable, etc.
Why it works:
- Builds trust and credibility
- Appeals to value-driven shoppers
- Highlights product quality
Pro Tip: Use minimal background and professional lighting to make
the product shine on mobile screens.
5.
Tech Accessories: Feature-by-Feature Breakdown
Strategy: A phone accessories company promoted their latest product
by using each carousel card to focus on a unique selling point like
"Shock-Proof", "Water Resistant", "Wireless Charging
Compatible", etc.
Why it works:
- Educates users quickly
- Builds desire through features
- Reinforces premium positioning
Pro Tip: Keep text overlays short and readable. Bold visuals +
benefit-driven copy = higher engagement.
🎯 Best Practices for Creating High-Converting Carousel Ads
- Use consistent branding across all cards
- Start with a hook or bold visual on the first
card
- Include a strong CTA on the final card
- Optimize for mobile viewing
- A/B test different sequences and headlines
- Link each card to relevant product pages
🛍️ How to Get Started with Pinterest Carousel Ads
- Set up a Pinterest Business Account
- Claim your website
- Create a new campaign in Ads Manager
- Choose "Carousel" as the Pin format when
creating an ad
- Upload 2–5 image cards and add titles, descriptions,
and destination URLs
You can also repurpose Instagram
carousels or product images from your website for Pinterest to save time.
📌 Final Thoughts
Pinterest carousel ads offer an
interactive and engaging way to connect with online shoppers. They are ideal
for storytelling, product showcases, and increasing conversion rates. Whether
you're a beauty brand, fashion retailer, or tech startup, these ad formats can
be tailored to your audience and brand voice.
By applying the strategies and
examples in this guide, you can create Pinterest carousel ads that not only get
clicks but also convert viewers into buyers.