If you're running an e-commerce business and not leveraging Pinterest yet, you're leaving serious money on the table. One online store grew its sales by 10X in just a few months — all by using a targeted Pinterest strategy. In this blog post, we’ll break down exactly how it was done, and how you can apply the same strategy to scale your e-commerce store fast.
🔍 Why Pinterest for E-Commerce?
Pinterest isn’t just a social media
platform — it’s a powerful visual search engine. In fact:
- 445+ million active users log in monthly
- 83% of users make purchases based on content they see
- Most users are actively planning purchases —
from clothes to home décor, digital products to gifts
Unlike Instagram or Facebook,
Pinterest pins are evergreen — they continue to bring traffic and sales
weeks or even months later.
🛍️ Case Study: How This Shopify Store 10X’d Sales in 4 Months
✨
Background
A small fashion boutique selling
handmade accessories launched a Shopify store. Their Instagram and Facebook
traffic were limited and inconsistent. They started with 0 Pinterest
followers and no pinning history.
✅
Step 1: Profile Setup & Optimization
- Business account created
- Claimed the website for full analytics
- Used SEO keywords in:
- Profile name (e.g., "Boho Jewelry | Handmade Accessories
Store")
- Bio description
- Board names and descriptions
✅
Step 2: Created High-Converting Pins
- Used Canva
to design branded pins with:
- Clear product photos
- Bold, readable text overlays
- Call-to-actions (Shop Now, View Collection, etc.)
- Created 5 types of pins:
- Product pins
- Blog/guide pins
- “How-to style” pins
- Seasonal gift ideas
- Story pins
✅
Step 3: Consistent Daily Pinning
- Pinned 10–15 times daily using Pinterest’s native
scheduler
- Re-pinned top-performing content every 2–3 weeks
- Joined relevant group boards in fashion,
accessories, handmade, and seasonal gift ideas
✅
Step 4: Pinterest SEO & Keywords
- Researched trending keywords using:
- Pinterest search bar suggestions
- Pinterest Trends
- Tailwind keyword tools
- Used keywords in:
- Pin titles
- Descriptions
- Alt text
- Board descriptions
📈 Results After 4 Months
- Pinterest monthly viewers: Grew from 0 to 2.5M+
- Website traffic from Pinterest: 300–500 visitors/day
- Conversion rate:
3.5% on average
- Sales growth:
10X increase compared to pre-Pinterest launch
📌 Key Takeaways: How to Apply This to Your Store
1.
Treat Pinterest Like a Search Engine
- Don’t just post pretty images. Think SEO.
- Use buyer intent keywords in all titles &
descriptions.
2.
Post Consistently
- Aim for 5–15 pins/day, mixing your content and re-pins.
- Use a scheduler to stay consistent even on weekends.
3.
Design for Clicks
- Make sure your pins are vertical (1000x1500 px)
- Use branding, CTAs, and sharp images
- Test different pin designs to see what converts best
4.
Link Every Pin to a Product or Page
- Don’t waste pin traffic — every pin should lead to a
product, blog post, or collection
5.
Use Rich Pins
- Set up Product Rich Pins so that your product price,
description, and availability update automatically
🛠️ Tools to Help You Grow on Pinterest
- Canva
– Design pins easily with templates
- Tailwind
– Automate pinning & find communities
- Pinterest Trends
– Discover trending keywords
- Google Analytics
– Track traffic and conversions
🎯 Final Thoughts
Pinterest isn’t about viral trends —
it’s about intentional shopping behavior. If you sell products online,
the traffic from Pinterest can be a game-changer for your business. By
applying the simple strategies above — just like our case study store — you can
dramatically increase your traffic, grow your brand, and multiply your sales.